Tick bites that trigger severe meat allergy on rise around the world | Society | The Guardian

People living in tick-endemic areas around the world are being warned of an increasingly prevalent, potentially life-threatening side effect to being bitten: developing a severe allergy to meat.

The link between tick bites and meat allergies was first described in 2007, and has since been confirmed around the world.

Sufferers of “tick-induced mammalian meat allergy” will experience a delayed reaction of between two and 10 hours after eating red meat. Almost invariably, they are found to have been bitten by a tick – sometimes as much as six months before.

Although most cases of tick bites of humans are uneventful, some immune systems are sensitive to proteins in the parasite’s saliva and become intolerant of red meat and, in some cases, derivatives such as dairy and gelatine.

Poultry and seafood can be tolerated, but many sufferers choose to avoid meat entirely.

Cases of the emergent allergy have been reported in Europe, Asia, Central America and Africa, but it is most prevalent – and on the rise – in parts of Australia and the United States where ticks are endemic and host populations are booming.

via Tick bites that trigger severe meat allergy on rise around the world | Society | The Guardian

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Saddam’s chocolate and Gaddafi’s camel milk: tyrants’ meals revealed | Life and style | The Guardian

Indeed it seems you can divide most tyrants fairly easily into gluttonous maniacs and health nuts. In the first group, we find men like Tito, Mobutu, Idi Amin and Stalin, who used banqueting almost as a weapon against underlings and fellow heads of state. Georgian delicacies such as satsivi, a lukewarm chicken-and-walnut stew, would be served under the auspices of a toastmaster who would ensure that the group kept up an even pace of heavy drinking, sometimes until 5am. Khrushchev wet the bed after one feast, while Tito ended up vomiting into his jacket sleeve. It was even too much for a functioning alcoholic like Churchill, who in 1942 discovered that sweet red Khvanchara wine did not agree with him. It may be relevant, or it may not, that one Stalin’s chefs was Spiridon Putin, Vladimir’s grandfather.How a man like Antonio Salazar would have managed on such an occasion, one cannot imagine. The Portuguese autocrat was an extreme ascetic who lunched on fish-bone soup and would not take butter on his toast. At the other end of the scale, perhaps as a result of all the nourishing camel’s milk he drank, Muammar Gaddafi was famously flatulent. As indeed was Hitler, for reasons the Führer never understood. Clark and Scott claim that his famous (but patchy) vegetarianism was partly a tactic to manage his constant farting. Gaddafi was quite unembarrassed about his, as John Simpson can testify.

via Saddam’s chocolate and Gaddafi’s camel milk: tyrants’ meals revealed | Life and style | The Guardian.

Its the real tomato…

The tomato impression created by the base of the ketchup bottle and the stalk used further drives the point home.

This advert stands out for me as I have on several occasions picked a sauce on the supermarket shelf and I was disappointed when I sat down to have my plate of chips/fries. Watery. Far from having a tomato taste. Simply, coloured thick paste with salt.

Therefore, this advert tells me that it sells to me tomatoes packed in a bottle. This brand is available in most Kenyan outlets, side by side with Kenyan-own tomato sauces brands.

Tomato

That Ice cream…

This Ad shows the link between obesity/weigh gain and ice cream. This, while true, is very problematic for a person who swears on vanilla and chocolate ice-cream. I love ice cream: the flavour, the sugar, the cone, the ice and the cooling effect that comes with eating it. But, at the back of my mind, I am careful not to (over) over indulge. More so as I have dresses to fit into 🙂

But, this Ad opens the bigger picture of weight gain vis a vis sugar and junk eating. I give it up to the French guys for coming up with this below the belt/shirt approach by imposing the layered tummy to the cone. No face, no limbs but the point gets to you. That Ice cream may not be your friend.

I am not sure how manufacturers of ice cream and other sweet food items will think of this Ad. How will they counter this?
icecream

Aromat: Of Silly Chips…Eggs and Githeri

Aromat this. Aromat that. Indeed, Aromat has found the perfect way to get into Kenya’s conversations, jokes and maybe politics. It is just a matter of when.

To start us off, The ad implies that food is simply ‘ordinary’ and bordering ‘stupid (ity)’ but with Aromat, a food additive/flavour, it becames amazing and well, intelligent.

aromat

This Ad has, in less than a minute, personified meals…given them a voice, an IQ and made trends on social media.

Aromat has undeniably gotten publicity from all fronts and they should, if they are not yet, be refilling their shelves with new stock.It has evoked emotions and generated conversation.

They have ruffled part of their market segment (especially moms) with their use of words. Their diction.

The use of the ‘stupid’ in the ad.

This particular Facebook post was very interesting:

Aromat

And this blogger wrote, “As we raise our kids, one of the greatest lessons we teach them is how to address people with respect. We tell them to use the right language as they talk to others. We tell them not to use inappropriate words. The way I know it, the word ‘stupid’ falls in the category of words not to be used in any conversation –whether by an adult or a child. Teachers and religious leaders (such as Sunday school teachers) help us reinforce some of these lessons.”

Indeed, similar thoughts are shared on a Facebook page called, “Parents Against Aromat’s ‘Chips are Stupid’ Advert.

While, I am somewhat indifferent about the word ‘stupid’ as I have heard it over and over all around me, I think the advert with its creative approach of a spinning plate of chips (that will certainly have children hooked…or anyone glued to the ad for that matter) is also sending their ‘chips are stupid‘ message and use of the word to children.

Especially considering the ad runs during general viewing and at prime time.

The Blogger further adds: “To the people over at Knorr, I can tell you for a fact that many mothers are terribly upset by that ad, and it has left a bitter taste in their mouths (pun very much intended)…I heard somebody argue that the use of the word ‘stupid’ in that ad was not meant in a bad way, that it meant ‘stupid in a good way’. I still have no idea what good stupid means.

Kenyans on Social media said:

Aromat 2

Aromat 3

It has been said that ‘the end justifies the means’, that hey, if Aromat has sparked conversation about its product and as shoppers are picking stuff at a supermarket when they get to the Aromat section…they just might pick up the product..out of curiosity and interest to know if indeed their ‘dull’ chips, eggs and githeri will get a face lift.

Now, would the products sale? YES and NO.

Yes, it would sell to the curious first time buyers, to those who were enticed by the advert as well as their long time customers.

I am afraid it may not sell to especially parents who were offended by the language use. Take this comment for instance, the reader said, “I am yet a mum, but i WILL NOT buy the product thanks to the language….maybe the advertisers r from a background of using foul language, such that the ‘stupid’ word is probably the most polite they would think of…..I imagine the havoc they think they are causing when kids refuse to eat and so the product has to be bought….well, i would not buy it….and would warn my children (when they come), that that man needs to be prayed for.

But then again, there is rhetoric where people say this and do that. As Kenyans on Twitter are loosely using the term, BUTWITHAROMAT and it does not necessarily mean that they may actually buy the product.

Perhaps, Aromat could contact me for ideas 🙂 that would prompt Kenyans On Twitter (#KOT) to ummm…buy aromat.

Nonetheless, with all the thoughts in mind, Aromat managed to ‘Invite’ me to to look at their product and I remember frantically hoping to catch the ad following the buzz around it. When I saw it I was ‘Informed’ about aromat in the market and that I should pick them instead of the other food additives. With each ad, I was also ‘Reminded’ of the brand and I must admit the ‘negative’ publicity has worked in the products favour.

Here is the video of the ad.

What do you think of the product? Drop me a comment below or an email (kalundethescribe@gmail.com).