The tomato impression created by the base of the ketchup bottle and the stalk used further drives the point home.

This advert stands out for me as I have on several occasions picked a sauce on the supermarket shelf and I was disappointed when I sat down to have my plate of chips/fries. Watery. Far from having a tomato taste. Simply, coloured thick paste with salt.

Therefore, this advert tells me that it sells to me tomatoes packed in a bottle. This brand is available in most Kenyan outlets, side by side with Kenyan-own tomato sauces brands.