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Apparently, a rhino’s horn has the same substance found in human hair: Keratin. And what a better way to show that than through this advert. This is particularly important to me considering that rhinos are being poached in Kenya at an alarming rate. Same for Elephants.

As of March this year, poachers had killed 18 rhinos and 51 elephants for their ivory and horns respectively. The numbers have since gone up. 

This advert lays it bare: Would you kill someone for their hair?

wwf-rhino-day-1-600-52666wwf-rhino-day-2-600-87078Source: http://www.coloribus.com/adsarchive/prints/wwf-rhino-day-1-19215055/