I stumbled upon a conversation on Facebook about this advert.
The advert has a picture of a house on fire and a couple in embrace, presumably the owners of the house, standing by as firefighters put out the flames at one end. How they are embraced kind of contradicts what anyone would have been in reaction to a fire…not so?
At the top right, there is a warning, BEWARE OF COUNTERFEIT GAS.
Now, this would easily pass as a message delivered that use of counterfeit gas=Accidents and destruction of property. However, what I think the advert was communicating was that there are Counterfeit CYLINDERS and not necessarily the GAS. Or is it that the gas, the required Liquified Petroleum Gas (LPG) used as fuel but the packagers/ distributors may not be the authentic Afrigas from Shell Petrol Stations?
That said, down at the text the advert tells you how to know if your Afrigas is genuine: That it has a valve, it is within certification, it has the correct weight and purchased from their recommended points.
Generally, it is a great advert however the choice of words and presentation is a little confusing as to whether the gas or the cylinder (or both) is counterfeit . I think a picture of what a genuine cylinder looks like would have been way better, plus what to expect (say noise, smell) when using genuine Afrigas vis a vis the counterfeit ones would have been better.
The advert ‘Invited’ me to to look at their product and actually consider getting their (genuine) cylinders lest I get injuries due to counterfeit products. The advert ‘Informed’ me about counterfeit gas products in the market and I cannot wait to go home and confirm whether mine is genuine. In the end it ‘Reminded’ me of the brand: Afrigas.